A total of 200 set of questionnaires were distributed randomly in Klang Valley. Country image, perceived product quality and brand familiarity have been used as pre-determined factors in measuring consumer's purchase intention. Thus, this study aims to investigate the determinant factors of country-of-origin that consumer considers in purchasing mobile phones brand that originated from China. Growth of electronic devices in China such as mobile phones is among relevant to be studied. The new perception might results in both possibilities either in favourable or unfavourable dimensions, not excluded products from China. In modern and competitive era which global marketing is growing day by day, consumer perceptions towards product country-of-origin has changed from one to other new perspective.
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